Now that we’ve gotten some help from Rory Sutherland, for this week, tell me your idea for an advertising campaign to sell more anchovies – here in the Basque country, to people in the USA, wherever you want. It can be a TV commercial, a social media campaign, a song, celebrity endorsement, a logo, or anything you can think of. Just come up with an idea, and have the answer to this question in mind:
How does your advertising idea change the intrinsic value of anchovies?
If you don’t want to advertise anchovies, it could be anything you want. The most important thing is to be creative and have fun!
Dave
